The Zimbabwe Manpower Development Fund (ZIMDEF) through the Marketing and PR Department took this opportunity to showcase its services to the stakeholders at some of the exhibitions that were held throughout the country. ZIMDEF exhibited at Sanganai/Hlanganani World Tourism Expo, Mine Entra, Midlands Show, Buy Zimbabwe Summit, Reformed Church University Dinner, Zimbabwe National Chamber of Commerce Annual Congress, Solusi Adventist High School Career Expo and ZIM-ASSET Manicaland Show. The major objective was to avail a platform for interaction with stakeholders and strengthening of relationships with business partners. Continuous engagement with our stakeholders is of vital importance for ZIMDEF’s operations. The 2016 A’ Level STEM Initiative was a topical issue at most of these exhibitions.
Promotional material in form of literature and freebies were given to stakeholders who visited the ZIMDEF stands. These exhibitions also created an opportunity for identification of companies not yet registered with the Fund. As an effective Marketing and PR strategy identified, we intend to continue engaging our stakeholders at upcoming exhibitions.